Full Download Exploring the Power of Electronic Word-Of-Mouth in the Services Industry - Hans Ruediger Kaufmann | ePub Online

Full Download Exploring the Power of Electronic Word-Of-Mouth in the Services Industry - Hans Ruediger Kaufmann file in PDF

This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors

Title : Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Author : Hans Ruediger Kaufmann
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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